FINIS

FINIS has launched SlipFin Pro A new strapless swim fin designed to allow greater ankle flexibility, reduce bulk and create a more natural kicking experience Livermore, CA — June 9, 2026 — FINIS today announced the launch of SlipFin Pro, a new swim fin that rethinks how fins fit and move with the sw...

Join the Early Access List: Breakthrough Innovation set for mid-June Launch FINIS has spent more than 30 years rethinking how swimmers train, feel the water and use equipment to improve. From the Monofin and Original Swimmer’s Snorkel to Tempo Trainer, Zoomers, Smart Goggles and Manta Paddles, Foun....

From Monofins to Modern Training, FINIS’ 30-Year Playbook for Better Technique Introduction Swim teams do not just run on laps and meet results. They run on good teaching, consistent systems, and swimmers having access to the right teaching tools at practice. We sat down with John Mix, co-founder an...

 Holiday Gift Guide: Gear, Gadgets, and Tech for Every Swimmer The holiday season is here, and we’re diving into our annual Swimming World Holiday Gift Guide series with our favorite gifts for every type of swimmer. From performance suits and goggles to the latest training tools and tech accessories...

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

The Four Pillars of Teaching Fast Swimming to Everyone—Starting with Tempo Glenn Mills - Co-Founder of GoSwim.tv Teaching fast swimming is a complex challenge, requiring an individualized approach for every athlete. No two swimmers are alike, so coaching methods should be adaptable rather than a one...

How the FINIS Smart Goggle Helps Swimmers Break Through Barriers Every swimmer has been there—counting laps in your head, losing track halfway through, wondering if you’re actually swimming faster or just feeling faster. You want to improve, but sometimes the numbers just don’t add up. That’s where...

FINIS Welcomes Dr. Zied Abbes as New Partner for Middle East and North Africa FINIS, a global leader in swim products and technologies, is excited to announce its strategic partnership with Dr. Zied Abbes, who will spearhead the brand’s growth and development in the Middle East and North Africa (ME...

From the FINIS Family: Making waves in the world of fitness! We're thrilled to announce that one of our incredible customers has just crossed the 1 million-yard mark with the FINIS smart goggles! Masters swimmer Doug Cook has been swimming with the FINIS Smart Goggle since 2020 and has just surpasse...

Tech Tuesday: FINIS Stability Snorkel Stands Out As Essential Training Tool If there was one pieces of swimming equipment I would not want to be without, it would be a snorkel. Sure, you must have a suit, cap and goggles for every practice, but the only other gadget I utilize in nearly every swim pr...

FINIS Introduces Smart Goggle Max, With Upgrades to Original Revolutionary Product FINIS is thrilled to announce the release of our latest innovation, the Smart Goggle Max – the latest addition to our Smart Goggle lineup. Building on the success of our original Smart Goggle, the Smart Goggle Max tak...

Helping Young Swimmers Master Body Position Through Snorkel Use (Video) Need to improve body position in your freestyle swimming? Snorkels are a perfect tool, and FINIS was the first manufacturer to develop those products as training tools. Now, FINIS has introduced the Stability Snorkel Junior, int...

Tech Tuesday: FINIS Smart Goggle Lives Up to Hype, Provides Game-Changing Swimming Experience Want to know exactly how fast you are swimming on each length? The FINIS Smart Goggle can give you that information in seconds, and you don't even have to stop. Curious how much your head moved around as yo...

Get ready to make a splash with our latest innovation, the Stability Snorkel Jr. Designed specifically for children ages 6-10, this snorkel is set to revolutionize the way kids learn to swim, giving them the confidence and skills they need to become better swimmers. In 1995, FINIS patented and intro...

Hall of Fame Week: FINIS Launches Engaging Ad Featuring Olivia Smoliga and HydroX Suit With the International Swimming Hall of Fame set to induct a spectacular class this coming weekend in Fort Lauderdale, FINIS has launched a new ad featuring Olympic and world champion Olivia Smoliga and the compan...

Tech Tuesday: FINIS HydroX Now Among World's Top Racing Suits The buoyancy that the FINIS HydroX provides compared to a regular practice suit was obvious right away. As soon as I jumped in and had the suit fitted correctly, I felt my legs float to the surface, with the suit providing a helpful dose ...

Tech Tuesday: Preparing to Test Out Signature Products From FINIS At the recent World Championships in Fukuoka, Japan, several athletes captured international medals while racing in the FINIS HydroX suit. Cameron McEvoy was the world champion in the men's 50 freestyle while Shayna Jack, Meg Harris a...

World Championships: FINIS Athletes Shayna Jack and James Guy Have Golden Touch A longtime partner of Swimming World, FINIS has routinely produced cutting-edge products which benefit the sport’s athletes – from snorkels to fins to paddles, and now the Smart Goggle and the HydroX suit. FINIS is servi...

FINIS Athletes Shayna Jack and Meg Harris Delivering In Big Way For Australia At World Champs A longtime partner of Swimming World, FINIS has routinely produced cutting-edge products which benefit the sport’s athletes – from snorkels to fins to paddles, and now the Smart Goggle and the HydroX suit. ...

Monofin to Smart Goggle to HydroX: FINIS Emerges as World-Class Brand Through Constant Innovation Years before FINIS was a major player in the swimming apparel market with numerous training and racing products benefitting swimmers around the world, the company originated when two friends met up afte...