Industry

FORM Launches World’s First Augmented Reality Swim Goggles Protected with Corning Gorilla Glass FORM Smart Swim 2 PRO uses Corning® Gorilla® Glass to deliver unparalleled durability, a permanent fog-free experience, plus a full slate of new software features ************************ FORM, the global...

Olympic Champion Torri Huske Pushes Into New Tech with deboer Swim deboer swim, a leading innovator in performance swimwear, proudly announces a groundbreaking six-year partnership with Olympic champion and world-record holder, Torri Huske. This collaboration marks a significant milestone for both H...

Rising Aussie Star Josh Conias Joins Team FINIS At just 18 years old, Josh Conias is already turning heads on the international stage—and now, he’s bringing that momentum to Team FINIS. The Queensland native has quickly emerged as one of Australia’s top junior swimmers, making waves with standout pe...

Why Masters Swimmers are Training Smarter With Zygo  A new game-changing swim tech is here — and everyone’s talking about it. When we first introduced readers to Zygo’s underwater bone-conduction headphones in our feature Zygo Underwater Headphones for Swimmers, the positive response was instant — a...

Zygo Revolutionizes Swimming with First-Ever Underwater Streaming Headphones Swimming has long offered a meditative escape—just you, the water, and the rhythm of your stroke. If you're looking to get more out of every workout, that quiet can feel isolating. Sheera Goren and Charlie Melvoin saw an o....

David Popovici Becomes Global Ambassador for Automation Company UiPath The 20-year-old Romanian who last year became his country's first-ever Olympic champion in men's swimming has continued to expand his business reach. David Popovici has been named a global ambassador for UiPath, a company that sp...

A3 Performance Signs Olympic Medalist Katharine Berkoff American Olympic medalist Katharine Berkoff has signed a multi-year endorsement deal with A3 Performance. The deal is A3’s first exclusive contract with an American Olympic swimmer. "Katharine is an exceptional athlete and person,” A3 Performan...

Prime Bar: Equip’s Newest Product Brings Real Food Protein On the Go Equip Foods, the real food supplement company putting ingredient integrity first, today announced the presale of its new Prime Bar, a first-of-its-kind grass-fed beef protein bar designed for clean-living, health-conscious consumer...

ASCA Announces 2025 List of TYR ’30 Under 30’ Coaches Award The American Swimming Coaches Association (ASCA) on Friday released its annual list of the TYR “30 Under 30” Coaches Award. The award honors, “honors exceptional young coaches who represent the future of the swimming profession.” Via TYR’s ...

Hunter Armstrong Signs With Science-Driven Swimwear Brand deboer deboer swim, a rapidly emerging innovator in high-performance swimwear and accessories, today proudly announced a groundbreaking partnership with two-time Olympian, three-time Olympic medalist and World Champion swimmer Hunter Armstron...

deboer swim Announces Sponsorship of Olympic Gold Medalist Brooks Curry deboer swim, a new innovator in high-performance swimwear and accessories, today announced the signing of Olympic gold and silver medalist Brooks Curry to its growing roster of elite athletes. This marks the second major Olympic...

Former USA Swimming Exec Matt Farrell to Head U.S. Figure Skating U.S. Figure Skating on Tuesday hired Matt Farrell as its Chief Executive Officer. Farrell spent 13 years as USA Swimming’s Chief Marketing Officer. Farrell has spent more than 30 years in various management positions, a large part of ...

Pursuit of Excellence: Daniel Wiffen Re-Signs with FINIS We’re excited to share that Olympic champion Daniel Wiffen is continuing his partnership with FINIS. Since signing with us in 2022, Dan has continued to rise. At the Paris Olympics, he delivered incredible performances, winning gold in the 800...

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

Why Caeleb Dressel Joined Forces with deboer for New Suit Partnership For nearly a decade, Caeleb Dressel has been regarded as one of the premier swimmers in the world. Olympic titles. World records. World championships. Dressel has acquired all of those honors while producing a career that will one...

deboer Eager to Change the Swimsuit Game; Already Making an Impact What defines an industry leader? Typically, the company will offer high-performing products. Its leadership team will ooze passion, a dedication that permeates to all levels of the organization. Meanwhile, innovation is a trademark, ...

Swimming's Next Chapter: deboer and Caeleb Dressel Announce Transformative Partnership https://www.youtube.com/watch?v=3pNesKQbVrA GAINESVILLE - deboer swim, the industry leader in high-performance triathlon swimwear, is thrilled to announce a groundbreaking partnership with nine-time Olympic gold m...

The Four Pillars of Teaching Fast Swimming to Everyone—Starting with Tempo Glenn Mills - Co-Founder of GoSwim.tv Teaching fast swimming is a complex challenge, requiring an individualized approach for every athlete. No two swimmers are alike, so coaching methods should be adaptable rather than a one...

How the FINIS Smart Goggle Helps Swimmers Break Through Barriers Every swimmer has been there—counting laps in your head, losing track halfway through, wondering if you’re actually swimming faster or just feeling faster. You want to improve, but sometimes the numbers just don’t add up. That’s where...

Unleashed Brands, the world’s first Youth Enrichment Platform providing safe, fun, and enriching environments to help kids learn, play, and grow, today announced the strategic acquisition of Water Wings Swim School, a premier year-round swim school offering high-quality swim instruction for children...