Industry

Recent

Read more

Rising Aussie Star Josh Conias Joins Team FINIS

Rising Aussie Star Josh Conias Joins Team FINIS At just 18 years old, Josh Conias is already turning heads on the international stage—and now, he’s bringing that momentum to Team FINIS. The Queensland native has quickly emerged as one of Australia’s top junior swimmers, making waves with standout pe...

Read more

Why Masters Swimmers are Training Smarter With Zygo 

Why Masters Swimmers are Training Smarter With Zygo  A new game-changing swim tech is here — and everyone’s talking about it. When we first introduced readers to Zygo’s underwater bone-conduction headphones in our feature Zygo Underwater Headphones for Swimmers, the positive response was instant — a...

Read more

David Popovici Becomes Global Ambassador for Automation Company UiPath

David Popovici Becomes Global Ambassador for Automation Company UiPath The 20-year-old Romanian who last year became his country's first-ever Olympic champion in men's swimming has continued to expand his business reach. David Popovici has been named a global ambassador for UiPath, a company that sp...

Read more

A3 Performance Signs Olympic Medalist Katharine Berkoff

A3 Performance Signs Olympic Medalist Katharine Berkoff American Olympic medalist Katharine Berkoff has signed a multi-year endorsement deal with A3 Performance. The deal is A3’s first exclusive contract with an American Olympic swimmer. "Katharine is an exceptional athlete and person,” A3 Performan...

Read more

ASCA Announces 2025 List of TYR ’30 Under 30’ Coaches Award

ASCA Announces 2025 List of TYR ’30 Under 30’ Coaches Award The American Swimming Coaches Association (ASCA) on Friday released its annual list of the TYR “30 Under 30” Coaches Award. The award honors, “honors exceptional young coaches who represent the future of the swimming profession.” Via TYR’s ...

Read more

Hunter Armstrong Signs With Science-Driven Swimwear Brand deboer

Hunter Armstrong Signs With Science-Driven Swimwear Brand deboer deboer swim, a rapidly emerging innovator in high-performance swimwear and accessories, today proudly announced a groundbreaking partnership with two-time Olympian, three-time Olympic medalist and World Champion swimmer Hunter Armstron...

Read more

Former USA Swimming Exec Matt Farrell to Head U.S. Figure Skating

Former USA Swimming Exec Matt Farrell to Head U.S. Figure Skating U.S. Figure Skating on Tuesday hired Matt Farrell as its Chief Executive Officer. Farrell spent 13 years as USA Swimming’s Chief Marketing Officer. Farrell has spent more than 30 years in various management positions, a large part of ...

Read more

Pursuit of Excellence: Daniel Wiffen Re-Signs with FINIS

Pursuit of Excellence: Daniel Wiffen Re-Signs with FINIS We’re excited to share that Olympic champion Daniel Wiffen is continuing his partnership with FINIS. Since signing with us in 2022, Dan has continued to rise. At the Paris Olympics, he delivered incredible performances, winning gold in the 800...

Read more1

Best Goggles: Swimming World Recommends Four Great Options

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

Read more

Why Caeleb Dressel Joined Forces with deboer for New Suit Partnership

Why Caeleb Dressel Joined Forces with deboer for New Suit Partnership For nearly a decade, Caeleb Dressel has been regarded as one of the premier swimmers in the world. Olympic titles. World records. World championships. Dressel has acquired all of those honors while producing a career that will one...

Read more

deboer Eager to Change the Swimsuit Game; Already Making an Impact

deboer Eager to Change the Swimsuit Game; Already Making an Impact What defines an industry leader? Typically, the company will offer high-performing products. Its leadership team will ooze passion, a dedication that permeates to all levels of the organization. Meanwhile, innovation is a trademark, ...

Read more1

How FINIS Smart Goggle Helps Swimmers Break Through Barriers

How the FINIS Smart Goggle Helps Swimmers Break Through Barriers Every swimmer has been there—counting laps in your head, losing track halfway through, wondering if you’re actually swimming faster or just feeling faster. You want to improve, but sometimes the numbers just don’t add up. That’s where...

Read more

Unleashed Brands Announces Acquisition of Water Wings Swim School

Unleashed Brands, the world’s first Youth Enrichment Platform providing safe, fun, and enriching environments to help kids learn, play, and grow, today announced the strategic acquisition of Water Wings Swim School, a premier year-round swim school offering high-quality swim instruction for children...