Industry

A3 Performance Signs Olympic Medalist Katharine Berkoff American Olympic medalist Katharine Berkoff has signed a multi-year endorsement deal with A3 Performance. The deal is A3’s first exclusive contract with an American Olympic swimmer. "Katharine is an exceptional athlete and person,” A3 Performan...

Zygo Revolutionizes Swimming with First-Ever Underwater Streaming Headphones Swimming has long offered a meditative escape—just you, the water, and the rhythm of your stroke. If you're looking to get more out of every workout, that quiet can feel isolating. Sheera Goren and Charlie Melvoin saw an o....

Prime Bar: Equip’s Newest Product Brings Real Food Protein On the Go Equip Foods, the real food supplement company putting ingredient integrity first, today announced the presale of its new Prime Bar, a first-of-its-kind grass-fed beef protein bar designed for clean-living, health-conscious consumer...

ASCA Announces 2025 List of TYR ’30 Under 30’ Coaches Award The American Swimming Coaches Association (ASCA) on Friday released its annual list of the TYR “30 Under 30” Coaches Award. The award honors, “honors exceptional young coaches who represent the future of the swimming profession.” Via TYR’s ...

Hunter Armstrong Signs With Science-Driven Swimwear Brand deboer deboer swim, a rapidly emerging innovator in high-performance swimwear and accessories, today proudly announced a groundbreaking partnership with two-time Olympian, three-time Olympic medalist and World Champion swimmer Hunter Armstron...

deboer swim Announces Sponsorship of Olympic Gold Medalist Brooks Curry deboer swim, a new innovator in high-performance swimwear and accessories, today announced the signing of Olympic gold and silver medalist Brooks Curry to its growing roster of elite athletes. This marks the second major Olympic...

Former USA Swimming Exec Matt Farrell to Head U.S. Figure Skating U.S. Figure Skating on Tuesday hired Matt Farrell as its Chief Executive Officer. Farrell spent 13 years as USA Swimming’s Chief Marketing Officer. Farrell has spent more than 30 years in various management positions, a large part of ...

Pursuit of Excellence: Daniel Wiffen Re-Signs with FINIS We’re excited to share that Olympic champion Daniel Wiffen is continuing his partnership with FINIS. Since signing with us in 2022, Dan has continued to rise. At the Paris Olympics, he delivered incredible performances, winning gold in the 800...

Best Goggles: Swimming World Recommends Four Great Options Aside from the swimsuit, a swimmer's most important piece of equipment is their set of goggles, a trusty colleague during long hours of practice and during their most important competitions. Goggle preferences vary wildly, with swimmers seek...

Why Caeleb Dressel Joined Forces with deboer for New Suit Partnership For nearly a decade, Caeleb Dressel has been regarded as one of the premier swimmers in the world. Olympic titles. World records. World championships. Dressel has acquired all of those honors while producing a career that will one...

deboer Eager to Change the Swimsuit Game; Already Making an Impact What defines an industry leader? Typically, the company will offer high-performing products. Its leadership team will ooze passion, a dedication that permeates to all levels of the organization. Meanwhile, innovation is a trademark, ...

Swimming's Next Chapter: deboer and Caeleb Dressel Announce Transformative Partnership https://www.youtube.com/watch?v=3pNesKQbVrA GAINESVILLE - deboer swim, the industry leader in high-performance triathlon swimwear, is thrilled to announce a groundbreaking partnership with nine-time Olympic gold m...

The Four Pillars of Teaching Fast Swimming to Everyone—Starting with Tempo Glenn Mills - Co-Founder of GoSwim.tv Teaching fast swimming is a complex challenge, requiring an individualized approach for every athlete. No two swimmers are alike, so coaching methods should be adaptable rather than a one...

How the FINIS Smart Goggle Helps Swimmers Break Through Barriers Every swimmer has been there—counting laps in your head, losing track halfway through, wondering if you’re actually swimming faster or just feeling faster. You want to improve, but sometimes the numbers just don’t add up. That’s where...

Unleashed Brands, the world’s first Youth Enrichment Platform providing safe, fun, and enriching environments to help kids learn, play, and grow, today announced the strategic acquisition of Water Wings Swim School, a premier year-round swim school offering high-quality swim instruction for children...

A Swimmer's Starter Pack: What Screams 'Swimmer?' There are some things that just scream, “you’re a swimmer!” If swimmers had a starter pack, what do you think would be in it? Read along to see what critical items swimmers can’t live without, and what common looks identify a typical competitive swim...

Make your Pool Merry & Bright!  Gift Ideas for Swimming and Water Polo...Ho! Ho! Ho! Pools can be faster and more fun with the right equipment. Gift Ideas for Parents, Coaches, and Pool Managers! Over $100 [caption id="attachment_602239" align="aligncenter" width="415"] Colorado Time Systems Fast .....

Colorado Time Systems (CTS), a leader in sports timing and display solutions, proudly announces the launch of its newest software innovation, the Record Board Image Generator. Designed to enhance swim timing operations and streamline record board creation, this tool empowers users to craft professio...

Stocking Stuffers for Coaches!  Gift Ideas Under $100 and Below $50...Ho! Ho! Ho! Coaches. They are always thinking about you...here's your chance to thank them! Put a Big Smile on your coach's face with these Gift Ideas! Under $100 [caption id="attachment_600542" align="aligncenter" width="469"] .....

Swimming Holiday Gift Guide: A Range of Gifts Your Swimmer Will Love Swimming gear can enrich a swimmer's practice or keep them warm and comfortable at practice or between races at a meet. Useful gear comes in a wide variety of price ranges. Here are some gift ideas for you to check out. Over $100 ....